What psychological factors drive consumer behavior?

APPLIED EXPERIENCE

*Increasing accountholder balances

*Driving adoption of new products

*Raising the number of digital transactions

*Migrating users from physical to digital channels

*Creating and delivering behavioral science and product design workshops

SERVICES

Behavioral plans for new or existing products or services

User Experience Research

Behaviorally-informed content and chatbots

User Testing and Segmentation

Behavioral design workshops and internal capacity building

How do conscious and nonconscious thoughts affect decisions?

APPLIED EXPERIENCE

*Supervising health-focused multi-country research projects

*Leading workshops throughout the Americas

*Designing digital strategies

*Managing social media accounts and creating original content for international health nonprofits

SERVICES

Behavioral plans for new or existing products or services

User Experience Research

Behaviorally-informed content and chatbots

User Testing and Segmentation

Behavioral design workshops and internal capacity building

How do we narrow the gap between what users want and need?

APPLIED EXPERIENCE

*Conducting the first-ever behavioral study on rainwater harvesting in Mexico

*Designing interventions to encourage cycling

SERVICES

Behavioral plans for new or existing products or services

User Experience Research

Behaviorally-informed content and chatbots

User Testing and Segmentation

Behavioral design workshops and internal capacity building